In an exclusive deal designed to bring interactive online video advertising to Philips Smart TVs, smart clip has entered into a partnership with TP Vision, the manufacturer of the branded TVs.
The deal will allow TP Vision to give advertisers the opportunity to reach the Philips Smart TV audience via standardised and ad-server based digital advertising in a deal covering Western Europe and Russia. Also under its terms, the multiscreen video and brand advertising platform provider will deliver advertisements on the portal homepage and sub-pages of the connected TVs. These will likely include the portal's App Gallery and Smart TV ecosystem.
smartclip has a network of 700 publishers and services more than one billion video streams every month and the deal with TP Vision is its latest foray into the world of connected TV advertising. Commenting on the deal, smartclip CEO Jean-Pierre Fumagalli said: "We are proud to be working together with TP Vision on such an international basis. This partnership significantly expands our inventory and will give advertisers the possibility to reach their target groups on connected TV with considerable reach – across different content options and on the platform itself."
Head of smart TV at TP Vision, Albert Mombarg, added: "We are confident that the partnership with smartclip will bring us closer to the international advertising community and that our smart TV platform will bring added value for brands ... and are convinced that the advantages of the connected TV – self-determined entertainment – will change the way consumers watch TV, reducing linear TV consumption in favour of demand content."