Arfush will be responsible for developing business across the whole Commonwealth of Independent States, and will be based in Kiev, Ukraine. Since 2010, he has represented the Ukrainian national television company at the general meeting of Euronews shareholders.

Walid Arfush's new role will involve supporting the growth of Euronews through commercial partnerships and he will take part in expanding distribution on all available platforms (cable, satellite, ADSL, Internet, etc), as well as promoting Euronews content and services in various countries. Walid Arfush will also manage the coordination of the Ukrainian version of Euronews, which was launched worldwide in 2011 in partnership with NTU, the Ukrainian national television company.

The news channel is already well known in the region where it has been available for ten years as a 24/7 Russian edition.