Spain's Mediaset buys World Cup rights | News | Rapid TV News
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Mediaset will exclusively broadcast the 25 matches of the World Cup 2014, which takes place in Brazil next year from 12 June.

This means that all the matches could be broadcast free-to-air to Spanish audiences through the company's main channels.

No official value has been put on the deal as yet, but it is thought that the amount is around €30 million, double that of the offers made by Atresmedia and TVE. Nevertheless, this price is far below the €90 million paid by Prisa for the World Cup in 2010.

Thanks to this agreement with FIFA, Mediaset's channels Telecinco, Cuatro and Energy will broadcast all the matches of the competition, in which Spain's national team will try to ratify its current world champion title.

The audiovisual group is reinforcing its sporting offer, especially with football and the national team. Mediaset has the broadcasting rights for all La Roja games in the Confederations Cup, which starts on Saturday, and in the World Cup, including the preliminary matches.

Mediaset broadcast some matches of the World Cup in South Africa, which were broadcast by Prisa, and Telecinco broadcast the final to an audience of over 15 million viewers, representing an 85% audience share. Currently, this holds the record of being the most watched programme in Spain's television history.

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