Led by Orange Labs, the 4EVER consortium is undertaking a new challenge during the French Open tennis tournament – the live broadcast of the tournament in HD using the new HEVC standard end-to-end.
4EVER is demonstrating multiscreen delivery (TV, PC and tablet) using the new video encoding standard High Efficiency Video Coding (HEVC).
This standard is intended to replace the current MPEG-4 AVC standard and allows the delivery of an equivalent quality of experience with half the bandwidth, thus offering the prospect of HD delivery to more terminals.
From 1-9 June, the daily schedule of televised games will be fed to an HEVC live experimental end-to-end delivery chain including encoding, streaming, decoding, and display. Using IPTV, DVB-T2 and Internet delivery networks, the matches will be broadcast to PCs, TVs and tablets, in high definition, for viewing in France Télévisions' public spaces (RGLab), in Orange's technical area and in a showroom in Rennes.
This is the first public demonstration of an end-to-end HEVC delivery chain incorporating both the encoding and decoding in real time.
Standing for enhanced video experience, the 4EVER consortium started in 2012 and comprises nine industrial and academic French partners supported by the French Ministry of Industry, three competitiveness clusters, local authorities and the European Regional Development Fund.
A three-year project (2012-2015), 4EVER's purpose is to advance French research in the fields of HEVC and Ultra HD TV.