For the first time Star India is to broadcast all the live action from the ICC Champions Trophy one day international (ODI) cricket tournament in both Hindi and English, with further technical innovations employed for the enjoyment of TV viewers in South Asia.
The Champions Trophy, being held in England and Wales from 30 May until 23 June 2013, is expected to reach a global audience of 1.5 billion through Star India's partnerships with Fox Sports in Australia, BSkyB in the UK, Sky TV in New Zealand, SuperSport in South Africa and Sub-Saharan Africa, and Pehla in the Middle East and North Africa. It also includes the partnership with ESPN in the US and the Caribbean, and the continued coverage of the ICC events on terrestrial television in Pakistan via PTV, Bangladesh through BTV, and on CSN in Sri Lanka.
The dual feed will allow Star Sports 2 to broadcast the event in Hindi, while Star Cricket and Star Cricket HD will provide English commentary. An UltraCam will provide viewers with super-slow, sharper and nuanced imagery, while 360 degree camera angles and panoramic views of key match moments will be enabled with the new StarCam 360.
Dolby Digital 5.1 surround sound is also a feature, for the first time, of Star India's Champions Trophy coverage – which runs from the early warm up matches until the final on 23 June.
"The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned Champions. There is no room for error as a defeat can cost a team dearly. We will leave no stone unturned to make this tournament an unprecedented viewing experience and are working with the ICC to deliver a world-class telecast for viewers worldwide," said Vijay Rajput, COO, ESPN Software India – Star India's distributor.
"With a range of special programming, on-air enhancements, brand new camera angles, state-of-the-art graphics along with a high quality team of analysts comprising some of the great names of international cricket we intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date."
Star India's commentary panel for the tournament includes Sourav Ganguly, Sunil Gavaskar, Kapil Dev, Navjot Singh Sidhu, Nasser Hussain, Shane Warne, Michael Holding and Wasim Akram, along with host analysts Harsha Bhogle and Jatin Sapru.
"The ICC Champions Trophy 2013 will showcase the best teams in the world, and to complement the on-field action ICC and Star Sports will ensure the best possible coverage to the widest audience ever for an international 50-over event," said David Richardson, CEO, ICC.
"For those people around the world who can't be in England and Wales in person this June, Star Sports' distribution efforts have ensured that 1.5 billion people across the globe can view every single ODI of the tournament from the comfort of their own home," he added.