German commercial family channel Super RTL will rebuild its programme line-up after its shareholder Walt Disney announced that it will create a competitor through launching a free-to-air version of The Disney Channel.
According to German news magazine Focus, Super RTL has signed an output deal with US studio Dreamworks (Shrek, Madagascar).
For five years, Super RTL will have the exclusive rights for Germany on TV series produced by Dreamworks. The studio will in future follow up the plots of cinema movies in spin-off TV series, reports the magazine. The series themselves will prepare viewers for the next movie.
Super RTL needs such a contract as Disney will terminate its programme supply in early 2014. The channel currently fills 30% of its schedule before the 8.15pm prime time commencement with Disney series such as Kim Possible andGood Luck Charlie. The US company holds a 50% stake in the channel.
Super RTL head Claude Schmit told the magazine that he expects his channel to lose its market share leadership among children in the medium term: "As Disney Channel will be positioned comparably to us, it will skim off most of its viewers from us."