FremantleMedia North America is partnering with digital network Blip to develop a brand new pet-related entertainment destination on Blip powered by FremantleMedia's digital programming site, The Pet Collective.
The Blip pet vertical will be available to viewers on Blip.com and across the Web via Blip's distribution partnerships.
Launched online in April 2012, The Pet Collective is a digital producer of animal-friendly content that celebrates the connection between animals and their human companions. "It's designed as a celebration of our furry friends and the enriching effect that pets have on our lives through informative and adorable features," the company said. The programming has more than 153,000 subscribers and 28 million views on YouTube. Some of the most popular series include The Litter with Sharon Osbourne and Petodies.
"Extending our digital reach with a fantastic new partner like Blip allows us to build our audiences and to work with talent we have developed on traditional platforms, such as the 2012 winner of America's Got Talent, The Olate Dogs," said Thom Beers, CEO at FremantleMedia North America.
"Blip is developing and distributing topic-specific content for the millions of viewers out there looking to discover and share content they love," said Blip CEO Kelly Day. "As the only premium animal-related brand online produced by industry leaders, The Pet Collective is a natural partner to develop a Blip pet vertical."