NAB 2013: Motorola showcases HEVC encoding | News | Rapid TV News
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Consistent with its ongoing programme to drive the uptake of broadcast systems based on the new standard, Motorola Mobility is to showcase HEVC-based compression and real-time encoding technology.

The company first revealed its work in the area in June 2012 and says that its development programme has now moved beyond basic technology demonstrations and into the realm of practical implementation of HEVC, with its first encoding and decoding in real-time based on the new standard.

HEVC video compression technology is claimed to have the ability to reduce bandwidth by up to 50% compared with the existing MPEG-4 AVC standard while still delivering same quality of viewing experience.

Motorola proposes that in its initial phase, HEVC might have the highest impact on reducing wireless network congestion that exists due to consumers wanting to watch traditional broadcast over-the-top (OTT) services on their tablets and smartphone devices. Furthermore, it suggests that telcos using HEVC for 3G and 4G services will be able to provide higher quality viewing experiences on almost any screen while saving up to half the capacity current encoding technologies require.

At NAB 2013, Motorola is to demonstrate a real-time HEVC encoder delivering streaming content to a Google Nexus 10 tablet for real-time decoding and playback. it will also showcase real-time HEVC HTTP live streaming to an Apple iPad (4th generation) and an IP set-top box decoding HEVC.

“Now that we’ve seen the industry-wide approval of HEVC as a standard, we’re rapidly moving from creation to implementation,” commented Joe Cozzolino, senior vice president and general manager, network infrastructure solutions, Motorola Mobility. “It took almost four years from the time MPEG-4 was made an industry-wide standard before the necessary refinements in the MPEG-4 toolkit took place and the standard reached its fullest potential. We’re only two months into the approval of HEVC, and we’ve already reached an unprecedented level of progress.”