Aegis Media has signed an agreement to acquire 100% of Beijing Wonder Advertising Co (WonderAd), a digital planning and buying agency specialising in China’s online gaming industry, with eCRM and performance marketing capabilities.
Founded in 2003, WonderAd is a full service digital media and marketing agency, which employs over 200 staff. Current key gaming clients include SNDA, Tencent Gaming, NetEase Gaming, RenRen Gaming and Perfect World.
Nick Waters, CEO Aegis Media Asia Pacific, said: “The acquisition of WonderAd advances our strategy of investing in high quality digital assets in China. The agency has a strong management team, excellent performance technology and capabilities, and a growing client base. We are delighted to welcome Eric Liu and his team to the Group.”
Eric Liu, CEO and founder of WonderAd, added: “We are very glad to be joining the Aegis Media family. We believe it will bring many more resources and beneficial opportunities for our clients, employees and partners. We are looking forward to greater and faster development in the future.”