Arab media organisation JCC has revealed a new organisational structure and has launched a new children's channel, JeemTV.
JCC now encompasses JeemTV, aimed at children aged 7-12; Baraem TV, a preschool channel; Taalam.tv, which claims to be the first VOD educational portal that offers curriculum complementing material to Arab scholars; and Siwar, the JCC children's choir for 9-16-year-olds.
Haya bint Khalifa Al Nassr, acting executive general manager of JCC, said: "JCC is leading a change at the heart of the business ... We wanted to integrate a child-centric brand that caters to the modern needs of Arab children and a generation of new media adopters, and a brand that offers a full scale proposition over multiple platforms."
Deputy executive general manager and acting director of channels, Saad Al Hudaifi, said: "The broader themes of our new programming blocks have been designed to coincide with the physiological, psychological needs of our audiences and their habits, including blocks that cater to kids alone during peak hours and the wider family blocks in the evening."
JeemTV will show a combination of locally-produced content such as Anbar Show, The News and Shashatech, along with programmes from the BBC and Disney Channel, including Deadly 60, Andy's Wild Adventures, The Emperor's New School, Zeke and Luther and Kim Possible.