Indicating the region's huge potential, pay-TV revenues in Asia Pacific will likely total $43.9 billion by 2018, $12 billion higher than in 2012, according to a new report from Digital TV Research.
The Digital TV Asia Pacific report predicts that pay-TV revenues will more than double in five countries — Indonesia (tripling), Pakistan, the Philippines, Thailand and Vietnam — between 2012 and 2018, but will fall in Hong Kong and South Korea. The survey also states that China will likely has already overtaken Japan to become the most lucrative pay-TV market in the region and 2012 and that by the end of this year revenues from pay-TV subscriptions and on-demand sources will be $33.9 billion, up $2.1 billion on 2012.
The analyst believes that fundamentally the region is undergoing a rapid digital TV conversion that will see penetration increase from 16% in 2008 to 44% in 2012 and on to 90% in 2018. It projects a tipping point to occur by the end of 2013 when digital penetration will likely reach 53%, or 420 million homes; this would represent a rise of 78 million on the end-2012 figure.
Commented report author Simon Murray: "Despite the rapid conversion, digital TV will still have plenty of room for growth for some time to come. Only six of the 15 countries forecast in this report will have fully converted to digital by 2018. By then, Indonesia and the Philippines will have digital penetration of only 42% and 34% respectively. Indonesia will still have 29 million analogue homes, and India 31 million."