To celebrate Trace’s 10th anniversary and reinforce the French group’s global-brand status, chairman & CEO Olivier Laouchez has announced the launch of new products and services that include MyTrace.
Set to launch in Q2 2013, MyTrace is a "personalised, disruptive, user-centric, socially connected music television channel" primarily aimed at TV screens, but embracing a multi-screen strategy. It will be also available on tablets, consoles and smartphones. MyTrace is powered by the Younicast platform from Fair Play Interactive.
Trace started as a niche urban music TV network in Europe, and has transformed into a global brand and multimedia digital platform that provides youngsters with urban music and sports celebrity programming. Trace music channels, Trace Urban and Trace Tropical are broadcast in 160 countries to 65 million subscribers, while sport celebrity net Trace Sports is received in more than 80 countries.
The group is also planning to launch Trace Urban Music Awards, an awards ceremony to celebrate the best hip-hop and R&B artists, which will take place in Paris on 14 May.
Before that, in March, Trace will be organising a Mobile Song Contest in South Africa. In this competition, anyone will be able to call an IVR phone number, sing and record a song within one minute. The winner will get a record deal, a coaching session in the US with a US star, cash prize, and the production and promotion of his/her first music video.
In the sport segment, Trace plans to launch localised Trace Sports feeds in key territories such as Africa, Russia, Turkey and Israel.
In the mobile and digital sectors, Trace will introduce a new mobile service developed in partnership with leading mobile operators targeting the youth demo. The launch is set in four African countries, including South Africa, starting Q3 2013.