gets 300-hour BBC Worldwide programme package | News | Rapid TV News
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Aiming to satisfy the demand for such content in its home region, has signed its first ever deal with BBC Worldwide for a selection of top British programming.

The ad-funded free-of-charge platform available online in 15 of the former Soviet countries contains a library currently comprising over 20 thousand hours of content including feature films, series, animation, programmes and shows, and boasts over 13 million unique users per month. The service runs on a number of connected devices including the Apple iPad and iPhone, Android phones and tablets, LG, Samsung and Sony smart TVs, as well as the Dune HD and Aura HD media consoles through specially developed applications. has high expectations for the BBC content in terms of both popularity and interest of users. "No doubt, for our online service it is the strategic decision. We are aware of the level of importance of such content for our audience, especially with a high quality of video we offer," said CEO Vladimir Borovyk.

Under the terms of the new agreement, BBC Worldwide will supply 300 hours of programming spanning drama, comedy, science, cookery, documentary, natural history and children's content. These will include Human Planet and the Sir David Attenborough-narrated series Frozen Planet, along with dramas Luther, Sherlock and The Fade.

Adding her take on what she thought the deal would provide, Linda Passey, senior publishing manager CEEMEA digital, sales & distribution, BBC Worldwide said: "There is an ever-growing demand for great British content in Central and Eastern Europe so it is fantastic to be working with for the first time and making more of our world class programming available to audiences through the region."