It may indeed be a world of true multiscreen solutions but a leading industry analyst is warning that significant challenges exist in securing licensing arrangements with content owners who are concerned about the security of their content.
Moreover, says market research firm Infonetics Research in its Multi-Screen TV Service Deployment Strategies: Global Service Provider Survey report, such concerns are "one of the one of the major hurdles to offering á la carte cable content."
In its analysis, Infonetics notes that multiscreen services are quickly becoming a critical service for pay-TV operators worldwide with, for example, nearly half of the survey respondents supporting tablets as part of their multi-screen service today. Infonetics expects all operators will do so by 2014.
The survey also showed that the need to reduce churn and increase customer loyalty was rated a top business driver and that by keeping attention focused on the content they're providing, operators could achieve the simultaneous goal of keeping both subscribers and advertisers happy.
However, warned Infonetics' directing analyst for consumer electronics and mobile broadband Julien Blin, the issue of allaying security fears is a real and present danger and that securing content licensing deals is the principal business challenge facing respondent operators. "Significant challenges remain, particularly when it comes to securing licensing arrangements with content owners who are concerned about the security of their content in a multiscreen world," he cautioned. "This is also one of the major hurdles to offering á la carte cable content, a hot topic these days."