YOU On Demand provides year-end update and outlines plans for 2013 | News | Rapid TV News
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Chinese VOD platform YOU On Demand has summarised its 2012 results and announced several business initiatives for 2013.

2012 highlights

- Signed content deals with Disney Media Distribution, Paramount Pictures, NBCUniversal, Lionsgate, Magnolia Pictures, Miramax, 3Net, Gravitas, K2 Communications, 3D Content Hub and Screen Media Ventures

- Increased distribution from three million to 13.2 million homes passed nationally in China

- Secured exclusive VOD rights to China Home Cinema's full movie catalogue

- Signed distribution deal with the first Internet television platform approved by China's State Administration of Radio, Film and Television

2013 business initiatives

- Increase homes passed from 13.2 million to 30 million by the end of 2013

- January launch of entire YOU On Demand suite of products: TVOD: YOU On Demand (premium window new releases & library Hollywood titles); SVOD: YOU Cinema On Demand (Hollywood library titles) & CHC Cinema On Demand (Chinese domestic titles)

- January launch of its first marketing campaign which will target the two-week celebration of the Chinese New Year

- Launch of additional SVOD offerings: YOU Kids On Demand featuring hundreds of hours of the best kids content from the top networks; YOU 3D On Demand featuring dozens of high quality 3D movies, documentaries and television shows

Shane McMahon, chairman and CEO of YOU On Demand, said: "2012 was a very productive year as we continued to build our YOU On Demand platform and exceeded both our content and distribution goals. We are looking forward to a successful 2013 with increased VOD revenue from our full range of TVOD and SVOD offerings."

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