GlobeCast, traditionally a satellite TV provider, has signed a deal with Brazil's TV Globo to carry its content on its new MyGlobeTV online video platform.
MyGlobeTV is a television bouquet that brings international and thematic audiovisual content directly to subscribers in the United States. Instead of a satellite dish, MyGlobeTV ony requires a broadband Internet connection and a MyGlobeTV set-top box.
Launched in July, MyGlobeTV to date offers 16 Romanian channels, but there are plans to rapidly expand the lineup to include further communities, attracting a large variety of niche audience groups.
"We're very pleased to welcome TV Globo to our MyGlobeTV platform. GlobeCast Americas launched MyGlobeTV to provide an innovative, user-friendly, and unique way for communities of viewers in the Americas to access their content," said GlobeCast Americas CEO Lisa Coelho.
"With MyGlobeTV, the significant and growing community of Brazilians and Portuguese speakers in the U.S. and indeed any viewers with a broadband connection, will be able to watch TV Globo International and follow the news in real time — as well as live sports, soap operas, miniseries, children's programs and entertainment."