Thai pay-TV operator TrueVisions has joined up with satellite TV provider PSI Holding Co to launch the new PSI-True TV satellite box.
Ong-ard Prapakamol, chief commercial officer of TrueVisions, said the company is entering the free-to-air satellite receiver business in order to penetrate the lower-income market, according to the Bangkok Post.
"We have been talking about the development of the box for several months, and now is a good moment to roll it out as a new season of English Premier League football will kick off soon," he said.
PSI is the market leader for satellite TV service providers. Its satellite dish uses the C-band system, while TrueVisions uses the KU band.
Anat Mekpaiboonvatana, managing director of TrueVisions, expects 300,000 boxes will be sold this year. After that, around 100,000 boxes are expected to be sold monthly.
Some 10 million households in Thailand still use antennas and they will soon change to satellite TV, TrueVisions sees potential, said Ong-ard.
TrueVisions earlier introduced the True Life Plus box, a set-top box with no monthly fee that offers selected programmes from TrueVisions.