Korean consumer electronics giant Samsung has successfully demonstrated the clear delivery of television broadcast signals over an LTE 4G wireless network.
Samsung is using evolved Multimedia Broadcast Multicast Service (eMBMS) technology and has tapped test & measurement specialist Anritsu's Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment used for the demonstration.
eMBMS technology allows carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources in order to better handle the heavy traffic load that broadcast video would present.
Samsung is actively looking to add more content to the value proposition for its phones. It has deployed its own Hub strategy for its Galaxy line of smartphones, which includes a Music Hub, Movies Hub and Games Hub, all of which give the handset-maker a new incremental revenue stream. A TV Hub that could support live TV content in addition to on-demand episode downloads could add a compelling new wrinkle in that pseudo-walled garden approach.
Samsung is also instrumental in bringing mobile TV to market via the Dyle initiative for mobile DTV—a service that offers live broadcast feeds from local TV affiliates over separate, dedicated broadcast spectrum. No. 5 U.S. wireless carrier MetroPCS just went live with Dyle service and a Samsung mobile DTV-compatible smartphone.