Spanish-language broadcasting in the United States continues to be a dynamic space and the The lastest is TeleFutura, part of the Univision suite of networks.
More importantly, according to Nielsen, the channel ended the 2011/2012 broadcast season as the No. 2 Spanish-language broadcaster in weekday daytime and weekend day among adults 18-49 and adults 18-34.
TeleFutura saw a big ratings increase year-over-year during May sweeps, by 24%, while most other Spanish-language broadcast networks saw declines (Univision itself saw a modest 1% rise).
The network in fact grew its audience in virtually all key dayparts and demographic groups during Q2 of 2012-to-date, compared with Q4 of 2011.
Regardless of language, the TeleFutura Network is one of the youngest broadcasters during broadcast prime in the season, with an estimated median age of 36.
The victories come as News Corp. preps to enter the market in a big way with the MundoFox network. Hispanic programming is increasingly seen as an important advertising base as the bilingual and Spanish population in the U.S. continues to grow. According to the U.S. 2010 Census the Hispanic population increased fourfold in 10 years, standing now at almost 50 million out of the 300 million legal U.S. residents.
