Hispanic YouTube channel NuevOn has launched, featuring a range of initial programming and talent from Ben Silverman's multimedia studio Electus.
NuevOn is meant to be a celebrity-oriented, pop culture channel, with most programming being broadcast in Spanish. The content mix will feature a variety of reality, drama and comedy formats that are specifically tailored to young, multi-cultural Latinos with an eye to thej broader Hispanic diaspora.
NuevOn's initial programming includes Archivos Mortales, a new scripted thriller in the vein of Paranormal Activity which features journalism students looking to find the truth about myths and rituals in San Juan's night, a popular tradition where the devil comes down to take souls. However, a terrible past comes back to haunt them.
Meanwhile, Feim Fix is a new Hispanic entertainment news, gossip, fashion and humour series hosted by personality Felipe Viel.
Other selections include King of the Floor, a new reality competition series that allows audiences a rarely seen glimpse into the elusive world of underground breakdancing, where one-on-one dance battles are known for being a way of life and a fulfilling form of expression for an uprising young generation. La Gran Royal, Mexico's leading comedy troupe, brings a new sketch series to NuevOn. And Mi Vida Con Toty follows Manolo Gonzalez Vergara, a 20 year old film and acting student, who happens to be the son of Emmy and Golden Globe award-nominated actress Sofia Vergara.
"With such an incredible line-up of Latino super-stars, NuevOn is uniquely positioned to create a tremendous splash in the Hispanic community and beyond with some of the most entertaining shows the Web has yet to see," said Drew Buckley, COO and head of digital for Electus.