Chinese internet TV firm Youku is launching new seasons of the Youku Original web serials Hip-Hop Office Quartet and Miss Puff, starting this month.
Hip-Hop Office Quartet, which starts its fourth season this Valentine's Day, debuted in November 2008 as Youku's first foray into longer-form in-house production. A sharp send-up of contemporary Chinese office culture, it received an average of more than 3.6 million views per episode, and was China's first web series to reach 100 million views. The most-viewed episode of the series was watched nearly 20 million times.
The animated series Miss Puff, scheduled to return on 12 March for its third season, follows a material girl as she negotiates the twists and turns of Chinese urban life. The serial's first season, which debuted in April 2011, was viewed more than 38 million times - an average of 2.9 million views per episode, with a single-episode record of 4.3 million views.
Youku senior VP Frank Ming Wei said: "We envisioned our Youku Original strategy as a way to combine Youku's understanding of our viewership with the creative talents of the young artists and directors we work with. The continued popularity of Hip-Hop Office Quartet and Miss Puff shows that Youku is unparalleled in its ability to create refreshing and engaging content that resonates with our over 300 million viewers."
Youku Original is a key part of the company's content strategy, which covers a combination of licensed professionally produced content, in-house productions from Youku Original, and user-generated content. Youku Original has released 15 productions, 13 of which placed in the monthly Top 20 most-viewed rankings and 11 in the monthly Top 10 most-viewed rankings on Youku Index during the period in which they were aired.