From broadcasting two hours a day in Spanish, the Latin American television service of Deutsche Welle will be expanding to 20 hours a day.
The move will see DW reducing its German language content in the regional channel to just four hours a day. The radical programming change will be implemented starting this Monday, 6 February.
That day, not only the Latin American but all the other international DW channels will be revamped. A new corporate image (including a redesigned logo and website) will also be revealed on Monday.
During a press conference held in Berlin earlier this week, Deutsche Welle director general Erik Bettermann said the Latin American service's revamped line-up was part of a wider effort designed to reposition Germany's international broadcaster.
"These changes highlight a milestone for representing Germany better around the world," Bettermann explained. "The key to success lies with our partners in Latin America," he added, referring to the over 800 multichannel operators that carry the channel from the North of Mexico to the southernmost Patagonic province of Tierra del Fuego in Argentina.