CES 2012: Comcast embraces new joint solution for TV Everywhere | News | Rapid TV News
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Joining the multiscreen, TV Everywhere revolution, a new joint solution from video processing company Elemental Technologies and thePlatform will soon be available for the processing and management of large, dynamic video content libraries for IP-connected devices.

Leading US cable MSO Comcast is a first customer, and is relying on the technology to support its online and mobile initiatives.

The integration, designed for service providers and media companies, combines the Elemental Server file-based video transcoding solution with thePlatform’s mpx video management system for multiscreen video delivery. The two companies will jointly market each other’s solutions to customers.

“Elemental is at the forefront of providing robust and cost-effective transcoding solutions,” said Ian Blaine, CEO of thePlatform. “As online video libraries continue to expand, our customers need scalable means to ingest, transcode and distribute video. We look forward to working with Elemental to serve our mutual customers, and addressing new market opportunities together.”

Elemental Server’s integration with thePlatform’s mpx allows Comcast to deliver video-on-demand (VOD) to XfinityTV.com, and to the Xfinity TV app for the iPad, iPhone and iPod Touch. Elemental Server also provides the capability to support other IP-based devices down the road.

“Comcast, and MSOs in general, are seeking solutions that allow them to cost-effectively scale their operations with minimal impact to existing operations," noted Sam Blackman, CEO and chairman of Elemental Technologies. "We’re proud to be ahead of the curve in this area.”