Deals with over the top (OTT) players and availability on social media will be key in driving future digital business Miramax CEO Mike Lang has revealed at MIPCOM 2011.
Giving a Media Mastermind keynote session, Lang reiterated Miramax’s strategy of enabling customers to access content anytime and anywhere across multiple platforms, from physical discs, to streaming services, to ultimately buying content in a digital cloud. Lang claimed that ultimately Miramax will load over 300 of its library of 700 titles—including Pulp Fiction, Chicago and Shakespeare In Love—each month for OTT service users.
“We believe that cross-platform is key to growing the digital transactions business,” Lang told his audience in Cannes. “We believe that all [the] different platforms can be complementary and co-exist together.”
Lang indicated that he would not act in a manner similar to most of his fellow content owners were conspicuously wary making premium content available on digital platforms for fear of piracy. There was, he suggested, a much bigger fundamental issue than piracy]: that is making content available to as many people as possible. “Piracy really is not the bigger issue for our company or for our library. It’s been lack of exploitation, just not getting it out there,” he averred.
Lang cited lack of competition as a more pressing threat than piracy. He single out the iron grip of Apple’s iTunes on the music industry, a situation that he believes has stymied true competition, a something that the video industry needed to be very aware of as it aimed to introduce compelling business models. “It’s really important as an industry that we try to allow multiple players in markets around the world,” he affirmed.