Nearly three in four people who already own a 3D television claim the experience is significantly better than watching telly the old-fashioned way.
The finding was made by Spain's Consumers and Users Organisation (OCU), a non-for-profit group created in 1975 and dedicated to protecting the rights of consumers.
Over 400 3D TV users were polled, with questions ranging from the technical performance of their screens to the personal viewing experience, as well as detected problems and preferred brands.
On average, users spent 13% of their viewing time watching three-dimensional pictures. Most of that content originated from Blu-Ray/DVD players, followed by TV channels showing – in decreasing order of preference – film, documentary and sports programming.
When asked a number of performance-related questions, with the exception of one polled item, in all others (image resolution, quality of 3D effects, subtitle legibility and price/quality relationship) consumers tended to rate Panasonic as the top-performing screen.
The only case when this didn't happen was when the question turned to the interoperability of the TV set with gaming consoles. There – somewhat predictably, maybe – top marks went to Sony, the manufacturer of the PlayStation, one of the world's most popular consoles.
One of the issues that came up as generating some inconveniences had to do with the use of 3D glasses – no big surprises there, either. However, OCU failed to provide further details as to what kind of problems were detected and what percentage of users was affected by them.
In most cases (70%), LED was the preferred screen technology purchased by 3D TV owners. This was followed by LCD (14%) and plasma screens (15%). On average, Spanish consumers spent €1,600 on their new 3D TV gadgets.