The recent Disney-Globosat alliance, announced during the ABTA Expo and Congress, was clearly one of the biggest announcements of the year in the Latin American TV and entertainment industry.
The agreement reached by the two giants will bring exclusive Disney content to Telecine’s premium channel network for the Brazilian market as of October 2011. From a strategic point of view, the agreement cements Brazil as one of Disney’s focus countries, together with Russia, India and China (the so-called BRIC countries). To form an alliance with Globosat, the leading premium TV platform in this territory, means a lot for Disney, according to its executives, not only because it is a leading company, but also because it means Disney’s content will reach more people, reports TTV Media News.com.
Brazil stands out as the main focus, not just for Disney Media Networks Latin America (DMNLA), but for the entire world. Its status as a central market led the company into forming this Globosat alliance, which involves more than premieres on Telecine.
The channel targets children between 2-7 years-old and is popular because it offers an alternative product.