Apple looks likely to make hay with the iPad while its competitors stumble in the tablet market, according to new market data released by IHS iSuppli.
In its Display Materials & Systems Service report, the analyst has upgraded the calculations it made only months ago to reflect the strengthened grip it believes the iPad will have on the burgeoning tablet market after resolving initial iPad 2 production and supply challenges. Specifically, IHS predicts that Apple will ship 44.2 million iPads in 2011, with shipments reaching 120.1 million units by 2015, and that Apple is likely to account for nearly three-quarters (74%) of media tablet shipments in 2011, and 43.6% in 2015.
Overall, IHS sees the tablet market continuing its robust growth despite the inclement economic conditions, with global media tablet shipments rising to 60 million units in 2011, up a staggering 245.9% year-on-year. This growth in 2011 will help propel media tablet shipments to 275.3 million units by 2015.
“All the momentum in the media tablet market is with Apple right now,” said Rhoda Alexander, senior manager, tablet and monitor research for IHS. “The competition can’t seem to field a product with the right combination of hardware, marketing, applications and content to match up with the iPad. Furthermore, Apple’s patent litigation is serving to slow or complicate competitors’ entry into some key regional markets. With Apple lapping its competitors, many of whom are still struggling to get out of the starting gate, this remains a one-horse race.”