MVIBO.com has been established by KBS America, a Los Angeles-based company that provides KBS (Korean Broadcasting System) programmes in North America and aims to promote cultural ties between South Korea and the United States.
The service is designed to provide high-quality streaming video from Korean broadcasters including KBS, SBS and MBC, popular movies, and K-POP music videos from YG and JYP Entertainment. All programmes are licensed directly from the broadcast companies and come with English subtitles.
The website aims to encourage user interaction with its community talk forms, online contest participation and areas for comments and suggestions.
“It’s not only the dramas, but a larger variety of Korean entertainment, like movies and K-POP, where all these materials formulate into the success of Hall-yu (the Korean Wave),” said Chunai Choi, CEO and president of KBS America. “We are continually developing ways to enhance entertainment and interaction by expanding ‘Multi-cultural Video Broadcasting’ to everyone of different backgrounds.”
Most media content on MVIBO.com is open and free to the public with free registration. Viewers can also obtain exclusive access to full series of drama episodes with the purchase of points or, for unlimited access, can buy the Premium Service for $11.99 per month.