MLB.TV is a premium site that gives fans online and mobile video access to spring training and all out-of-market regular season games, for between $19.99 and $24.99 per month. Hardcore baseball fans appreciate the service, since many games are unavailable in regular broadcast outlets if they’re out of region. The idea is to use Facebook as a medium for teasing potential subscribers into trying out the service—which, if they like it, they will presumably share with their friends. MLB may continue the practice once the regular season kicks in.
Leveraging the power of social media is the subject of ever bigger and ever bolder moves lately. Just last week Time Warner said that fans of the Batman franchise can watch the Dark Knight live via—you guessed it—its Facebook page. Facebook is already transactional and highly valuable as a content distribution mechanis; premium video, it would seem, is its next frontier.