Ooyala delivers multi-screen online video to Yahoo! Japan | News | Rapid TV News
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Online video provider Ooyala has signed a technology and distribution agreement to serve what is claimed to be the world’s second largest population of Internet users in the form of Yahoo! Japan.

Yahoo! Japan serves approximately 80 million unique users accounting for about 60% of all Internet traffic in Japan and around 40% of the online video market. As an indication of the potential business opportunity in online video, comScore data predicts that 60.4 million Japanese adults watch online video at least once a month with an average of more than 12.5 hours of video viewing each. Analyst Forrester estimates that online video consumption will reach 106 million users in Japan by 2013.

Yahoo! Japan and Ooyala believe that the multi-year agreement paves the way for rapid evolution of online video delivery, analysis and monetisation in Japan.

Yahoo! Japan says that it will be able to deliver rich video experiences on connected PCs, smart phones, tablets and televisions in the Japanese market. It will sell Ooyala video technology and provide support for the media publishers and brand marketers that use Ooyala.

Yahoo! Japan will also optimise business results for Japanese broadcasters and content creators, standardising on across all of its properties for initiatives such as cross-platform video delivery, subscription and advertising services.

Commented Jay Fulcher, CEO of Ooyala. “Our partnership advances video delivery and monetisation in Japan and provides new opportunities for advertisers and content publishers. Through the strategic use of video, Yahoo! Japan will become a new kind of online broadcaster and will deliver video content across a wide range of connected devices to a large population of consumers.”