The new products are claimed to bring new smart functionality, enhanced 3D capabilities, and breakthrough product designs as the company works on strengthening its efforts to provide complete 2D, 3D, HD and connected TV experiences in the home.
At the heart of the new range will be LED and Plasma TVs, all of which now feature Samsung’s Smart Hub which links to the Samsung Apps HDTV-based application store. This offers about 400 paid and free apps and enabling search for content on connected TVs and other DLNA-certified connected media storage devices, networked PC and mobile devices, and Internet and video-on-demand (VOD) services. It also offers integration with social networks such as Facebook, Twitter and Google Talk.
Samsung is also keen to build on its 3D portfolio—claiming market leadership with what it calls the world’s first full HD 3D LED TV in 2010, selling more than 2 million 3D TVs and capturing 60% of the global market— with an expanded range of 3D Blu-ray players and accessories. All of the new Blu-ray products also offer access to Samsung’s Smart Hub and smart Blu-ray features.
Furthermore, to bolster its presence in TV everywhere and connected TV set ups, many of Samsung’s 2011 home entertainment products will support 2D to 3D conversion, and offer wireless features.