The programmes will be available in major European countries, starting in Italy in the second quarter of 2011.
The deal will see connected TV s incorporating Inview’s NEELiX platform offering a fully integrated electronic programme guide (EPG), media browser and personal scheduling tool. It also provides a video streaming capability allowing for on demand TV services as well as other added value consumer applications.
On Demand Group VOD services offered on the NEELiX platform will provide viewers with access to blockbuster movies available on a TVOD basis, and a library of on demand TV content available on an SVOD basis including TV series, children’s programming, classic movies, and the latest music videos. Consumers will also have the enjoyment of watching content on-demand with full control to pause, rewind, fast forward or watch over.
“We are delighted to be working with Europe’s leading VOD aggregator – On Demand Group has contracts with all the major Hollywood movie studios, premium TV and music suppliers,” said Ken Austin, Inview Chairman. “Inview’s development of added value services to connected TVs has been very impressive and we look forward to working together,” added Tony Kelly, On Demand Group CEO.