The country’s media analysts are recommending advertisers to pay attention to the two audiovisual groups and saying that they have good prospects with expected growth of around 12%.

One of the key factors for these recommendations is the improvement of the Spanish TV advertising market which by the end of January 2011 showed a year on year growth of 5%, compared to a 4.5% comparable growth at the same period a year earlier.

With their thematic channels, either Antena 3 or Telecinco could cover 76% of the advertising market. However Antena 3 is regarded as having better perspectives than Telecinco according to the analysts. Bloomberg reports suggest that Grupo Planeta's private channel has a potential growth of 12.4% while Telecinco has a potential growth of 9.2% on the stock exchange.