Turner Broadcasting France is to launch on 4 March its dedicated channel Adult Swim in both France and French-speaking Switzerland.
The young adults’ channel will be available first through a website and also a programming block.
In Switzerland, the programming block will be broadcast after the end of Cartoon Network schedules from 11:00 pm to 1:00 am on the cable and IPTV networks Naxoo, Cablecom and soon, Swisscom.
In France, website adultswim.fr will be the first development of the brand in the country and will offer extracts, full VOST episodes and flash video games. On-demand and mobile services will be launched later on.
Adult Swim launches will be supported by a communication strategy based on social networks, press and radio.
The channel, which is already broadcast in the UK, offers series such as Robot Chicken, Aqua Teen Hunger Force, Harvey Birdman or Metalocalypse.