The UK's leading broadcasters have cast aside their traditional rivalry and announced an initiative that aims to help producers and broadcasters maximise the potential benefits of digital production.
Developed following the Delivering Digital Workshop hosted by the BBC and ITV over a year ago, the Digital Production Partnership (DPP) comprises an industry collaboration funded and led by the two leading terrestrial broadcasters and Channel 4 with active participation from Channel Five, Sky, S4C and the Independent Production sector.
Explaining the remit of the DPP and what it aims to achieve, Helen Stevens, Director of Broadcast Services at ITV, and Chair DPP said: "We are working with colleagues from across the industry to identify and agree technical standards that will help ease everyone's transition to full end-to-end digital production. Everyone involved has the goals of simplicity and maximising the potential benefits for the whole industry at the forefront of their minds it is really is very collaborative and a great example of what can be achieved when broadcasters work together with minimal bureaucracy and process."
For its initial contribution to the industry, the DPP has drawn up a set of common HD and SD technical standards for the delivery of TV. The will aim to provide clarity to the production community around HD equipment and techniques and, will provide common achievable technical standards for all major UK broadcasters.
Outlining why this would be beneficial to the industry, Kevin Burrows, Chief Technology Office Broadcast and Distribution, Channel 4 and Channel 4 Lead DPP, said: "Agreeing one set of technical standards across the industry will be of huge benefit. The new standards will not only rationalise the delivery process, but will help save costs for independent producers a development which I am sure will be welcomed across the industry."
A formal announcement on the standards is expected towards the end of February 2011.