European children’s channel bebeTV has renamed itself ducktv at the beginning of 2011. The pay-TV service thereby adopts the name of the animal prominently featured in its logo.
According to Bratislava-based parent company Mega Max Media, the duck has developed into a brand symbol of the channel with strong affiliation by its target group.
The channel, which targets toddlers of up to 3 years with entertainment and educational programmes, can be received via cable TV, satellite and IPTV in Europe, both in standard and high-definition. The new website can be reached at http://www.ducktv.tv.
