Chinese media firm invests £10m in UK online and 3D TV centre | News | Rapid TV News
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UK Deputy Prime Minister Nick Clegg and Deputy Premier of China Li Keqiang, have witnessed a £10 million investment by Xiking Culture Media (Beijing) to establish a London based data centre and render farm, aimed at the creative video and TV industries.

Xiking—who really operates a TV channel in the UK, Propeller TV—says tat its investment in Soho Data Holdings, a sister company to Vision IPTV and Playout247, will create the first dedicated broadcast data centre in the heart of London’s vibrant media sector.

The carrier neutral, 4000sqm high-specification data centre is designed to support the latest technology demands for the video animation, 3D TV and internet TV industries. It will offer a range of data centre services—from co-location, through managed services to high-yield computational capacity—that are said to be able to support state of the art rendering applications.

Soho Data Holdings already operates a small data centre, Soho Data Centre, providing in-house support to its sister businesses, Vision IPTV and Playout247. Xiking believes that in addition to the room the convenience of having a data hub close by, the new centre will offers highly competitive rates thanks to the shorter data circuits that the local location provides.

Commented John Mills, CEO of Soho Data Holdings said, “This investment enables us to offer an unrivalled service to London’s creative and visual effects companies, enabling them to create, store and produce digital content quickly, easily and cost effectively.  It is a key part of our comprehensive, end to end platform for internet TV broadcast and kicks-off the development of our relationship with our Chinese partners.”

Added Ye Maoxi, President of Xiking Culture Media: This deal establishes a bridge between China and the UK for the development of exciting new business opportunities. Soho Data provides the platform to build a new generation of Chinese-British partnerships within the creative, cultural and media industries.”