MTV Germany unveils pay-TV details | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

Music channel MTV, which will move from free-to-air to pay-TV in Germany on 1 January 2011, will be available on the country’s largest digital subscription platforms via cable, satellite and IPTV.

MTV Networks has now confirmed carriage details: The channel will air on Sky Deutschland, Kabel Deutschland, Unitymedia, Kabel BW, Deutsche Telekom and NetCologne.

Through a large number of first-run TV shows and the lack of advertising breaks within programmes, MTV hopes to be successful as a pay-TV offer among viewers. In return, sister channel VIVA will be developed into MTV Network’s central German free-to-air hub targeting the 14 to 29 age group with music videos, entertainment shows and selected MTV formats.

As part of its move into the pay-TV world, MTV will get the new offspring channel MTV Brand New which will offer a selection of current hits and new releases tailor-made for the German audience. Both channels will be complemented by MTV Networks’ line-up of international channels offered to German viewers: MTVN HD, MTV Dance, MTV Rocks, MTV Music, VH1 and VH1 Classic.