Music channel MTV, which will move from free-to-air to pay-TV in Germany on 1 January 2011, will be available on the country’s largest digital subscription platforms via cable, satellite and IPTV.
MTV Networks has now confirmed carriage details: The channel will air on Sky Deutschland, Kabel Deutschland, Unitymedia, Kabel BW, Deutsche Telekom and NetCologne.
Through a large number of first-run TV shows and the lack of advertising breaks within programmes, MTV hopes to be successful as a pay-TV offer among viewers. In return, sister channel VIVA will be developed into MTV Network’s central German free-to-air hub targeting the 14 to 29 age group with music videos, entertainment shows and selected MTV formats.
As part of its move into the pay-TV world, MTV will get the new offspring channel MTV Brand New which will offer a selection of current hits and new releases tailor-made for the German audience. Both channels will be complemented by MTV Networks’ line-up of international channels offered to German viewers: MTVN HD, MTV Dance, MTV Rocks, MTV Music, VH1 and VH1 Classic.