MyTV launched in September 2009 initially in Hanoi, offering linear TV as well as video-on-demand. It has garnered over 150,000 subscribers so far, which VNPT said was double its original expectations.

Many of MyTV’s subscribers are in remote areas where other pay-TV platforms have not targeted. Most large cities are well-served by cable networks, with around 2.1 million subscribers, but networks are few outside of urban areas. And while the number of DTH channels is growing, subscribers still number only around 200,000. There is also a 2 million strong free-to-air DTT platform.

MyTV currently offers over 60 domestic and international channels. Now VNPT wants to offer the service via mobile phones, hopefully during 2011, and is targeting over 100 channels over the next year.