Chinese HD reaches 2m homes | News | Rapid TV News
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High definition TV in China is now reaching over 2 million homes, according to Chinese embedded solutions and software provider Cogo Group.


Cogo provides HD solutions to set-top box manufacturers. The company is working with over 20 manufacturers of HD set-tops and is continuing to pursue new customers.

Based on current projections, HDTV subscribers are expected to reach 6 million by the end of 2010. Cogo expects that over time the majority of China's over 1,000 city-based cable operators will ultimately roll out HDTV. Given the country's increase in cable subscribers and base of 60 million digital subscribers, Cogo believes HDTV in China will reach over 30 million by the end of 2012. The company continues to believe that the preferred method for upgrade will include the purchase of a new set-top box.

"In our press release dated June 3, 2010, we indicated that Cogo was experiencing better than expected second quarter results in part driven by consumer demand for HDTV and its subsequent increase in subscribers," commented Jeffrey Kang, CEO of Cogo. "We are benefiting from a continued strong macro backdrop in China across both the industrials and consumer segments. This, combined with a series of new revenue streams, will continue to drive improvements across all our businesses throughout the second half of 2010."

© Rapid TV News 2010