Spain's DTT, one month after the national analogue switch off, gained 10.6 percentage points of share while cable TV consumption dropped, according to a study by Barlovento Comunicación.
Barlovento’s monthly report (for April) highlights the growth of new national digital channels before the traditional analogue commercial networks, which by the way registered a historic minimum share.
Also the country's national public broadcaster TVE, despite leading the audiences, saw its lowest result since September 2009.
Due to digital switch over, DTT channel consumption showed its biggest growth -10.6 points up to reach a new record (78.1% of share). Cable TV lost one percentage point, falling to 15.3% of viewers while satellite TV was at 5.8%, a gain of 3 percentage points.
By regions Catalonia and Castilla-La Mancha were those where DTT obtained the best results. By type of content, soccer got almost all the first positions of the most followed programs. In fact 8 out of ten most watched programs in April had to do with sports.
© Rapid TV News 2010
