TBS launches Boing in France | News | Rapid TV News
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Turner Broadcasting will launch a new ad-free kids’ channel called Boing on April 8 in France, targeting six to 12 year olds. Boing will complement the existing offer composed by pre-school channel Boomerang and Cartoon Network.

A pay-TV channel, Boing will be available in the Orange TV bouquet as well as on-demand for €0.99 each month and also in the anniversary pack of alternative operator Free.

Boing, whose target is quite similar to that of Cartoon Network, will deliver programmes produced by Cartoon Network Studios and Warner Bros. Animation as well as copros with French indies, Robotboy (Alphanim) or Fantastic Four (Moonscoop).

The new channel will position mainly on action-comedy and humour formats along with kid-oriented series. Boing is already present in Italy and Spain.

Not to reduce its existence to IPTV operators, Turner Broadcasting has concluded a deal with Lagardère Active so that DTT channel Gulli will host a Boing block as of April 3, and featuring humourous series from Cartoon Network Studios.

© Rapid TV News 2010