BBC World News joins Sun Direct | News | Rapid TV News
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BBC World News has become part of the Sun Direct DTH platform in India.

Available on Sun Direct’s basic pack, the deal boosts the number of Indian homes in which BBC World News is available by over 20%, to around 22 million. Sun Direct has about 5 million subscribing homes.

Colin Lawrence, commercial director of BBC World News, said: “This is a great start to 2010 for us in what is a hugely important market. The fact that an extra 5 million households in India can now watch us directly is very significant, and we’re delighted that Sun Direct, India’s youngest and number 2 DTH Company, has taken us onto its platform.”

Tony D’Silva, chief operating officer, Sun Direct, added: “BBC World News is a first class news channel with something unique to offer our viewers, particularly with its new programming focused on our region. We’re providing next-generation services to our audiences here, using the latest MPEG-4 based technology, and BBC World News is exactly the kind of channel we want to provide on our platform.”

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