Available on Sun Direct’s basic pack, the deal boosts the number of Indian homes in which BBC World News is available by over 20%, to around 22 million. Sun Direct has about 5 million subscribing homes.
Colin Lawrence, commercial director of BBC World News, said: “This is a great start to 2010 for us in what is a hugely important market. The fact that an extra 5 million households in India can now watch us directly is very significant, and we’re delighted that Sun Direct, India’s youngest and number 2 DTH Company, has taken us onto its platform.”
Tony D’Silva, chief operating officer, Sun Direct, added: “BBC World News is a first class news channel with something unique to offer our viewers, particularly with its new programming focused on our region. We’re providing next-generation services to our audiences here, using the latest MPEG-4 based technology, and BBC World News is exactly the kind of channel we want to provide on our platform.”
© Rapid TV News 2010