Just after Spain's government approved pay-DTT in an extraordinary and surprising governmental meeting last Thursday, two actors hurried to announce their projects. LaSexta owner Mediapro with its soccer pay-TV channel Gol TV and Sony Pictures Entertainment with its entertainment channel AXN will soon be part of the new pay-DTT platform Dahlia TV.
Dahlia TV is a project bringing together the content from the broadcasters who want to be on pay-DTT. The company will charge a monthly fee.
According to the new deal, DTT channel Veo TV will offer AXN's contents under payment through Dahlia starting from next September. This agreement will last three years and its goal is to get an additional one million subscribers added to the 2.5 million subscribers AXN already has in Spain.
As for Dahlia, the company will offer an entertainment pay-TV package including AXN's contents for a monthly fee of €8. The platform will subsidize the acquisition of decoders through many different promotions and will launch a multichannel decoder card.
Dahlia TV is owned by Dahlia TV's executives and Air Plus TV - a group made of Investor Growth Capital 2TD Holding, Provider Venture Partners and
© Rapid TV News 2009