Hathway offers India's first cable PVR | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

News Corp-backed Indian cable operator Hathway has become the first in its sector to offer a PVR, launching its Digital Box PLUS offering based on NDS’ XTV technology.

{loadposition story04}


The service gives subscribers who choose the new set-top box the ability to record one channel while viewing another, as well as access to on-demand content, and is “well positioned to ofer additional, advanced, next generation solutions in the future,” the companies said in a statement.

While DTH operator Tata Sky (also partially backed by News Corp’s Star TV) has a PVR offering, Tata Sky+, Hathway is the first cable operator to launch such a service on its digital platform.

The Indian cable sector has been slow to develop, characterised more by local “cable-wallahs” than by consolidated larger operators. Hathway is one of the few operators even to have a digital platform up and running. While there are some 71 million cable homes in India, just 6% of these were digital this time last year, according to figures from the Cable & Satellite Broadcasting Association of Asia (Casbaa).

Hathway was the first cable operator to launch a digital platform, in 2006.

K. Jayaraman, Managing Director & CEO, Hathway Cable & Datacom Private Limited, said: “We are the first Indian cable operator to launch Personal Video Recorder technology in the digital Indian cable TV market. This launch further reinforces Hathway’s vision of being a single point access provider, bringing the converged world of information, entertainment and services into homes. New services such as the XTV DVR reinforce our commitment to remain a market leader by offering innovative converged services.”

Sue Taylor, NDS Senior VP and GM, Asia-Pacific, said: “Hathway continues to prove that it is India’s leading digital cable provider, by creating an exceptional viewing experience for its subscribers. This is the first step towards a fully converged service that will offer broadband TV and a suite of next generation solutions to Indian viewers.”

© Rapid TV News 2009