MTV Networks is launching a version of its children’s channel Nick (Nickelodeon in international markets) for viewers in German-speaking Switzerland.
Nick Schweiz (Nick Switzerland) will be available daily from April 1 between 05:00 and 20:15 CET on the broadcast slot of music channel VIVA Schweiz. With internationally successful series such as SpongeBob SquarePants, Avatar and Dora The Explorer along with Swiss in-house productions like NICKerbocker, the channel targets children aged between 3 and 14 years.
With the move, MTV Networks aims to establish the first children’s channel in Switzerland. Until now only the German version of Nick was available, screened each morning on MTV Deutschland’s broadcast slot on Swiss cable networks. By moving NICK from MTV to VIVA, MTV will again be available 24 hours per day in Switzerland. At the same time, MTV will be localised by adding programmes produced for the domestic Swiss audience. Until now, MTV and Nick only offered advertising windows in Switzerland, but no tailor-made content for Swiss viewers.
MTV Schweiz and Nick Schweiz/VIVA Schweiz are available in analogue and digital on the networks of the largest Swiss cable company Cablecom as well as on smaller cable networks. Advertising slots are marketed by IP Multimedia Schweiz.
© Rapid TV News 2009