Australia will get its first Chinese-language mobile TV service, with Star TV closing a deal with sister News Corp unit News Digital Media and mobile telco 3Australia.
Star Mandarin Mobile will be available to 3 subscribers at A$1 a day or A$4 a month. The service will feature some of Star’s Mandarin television programming, including Channel [V] Taiwan’s Blackie’s Teenage Club, Gossip Queen and The Cave. More shows will continue to be added.
Kate Pepper, Head of Content at 3 mobile said: “Offering our customers diversity of content is key and we are very pleased to offer our Mandarin speaking customers a great new mobile TV channel. Now they will be able to watch some of Asia’s most popular Mandarin programs on the go.”
Donovan Castillo-Mohlman, VP, Program Strategy & Development, STAR, said, “As the leading television broadcaster in Asia, STAR is committed to making its popular content available 'on the go' and connecting it with mobile users in Asia and throughout the world. We are excited about the collaboration with News Digital Media and 3 in Australia and look forward to rolling out more services soon.”
© Rapid TV News 2009