Aus DTT could see chnl co-operation | News | Rapid TV News
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Australia’s free-to-air commercial networks are in talks which could lead to a tie-up for three joint-venture channels on the country’s digital-terrestrial platform, according to The Australian newspaper.
With Seven, Nine and Ten all allowed to multichannel (offer one new standard-definition stand-alone DTT channel each) from next January, the rivals are reportedly looking at ways to pool their resources instead of entrenching their competition against each other further.

With the soon-to-launch Australian Freeview DTT brand competing against pay-TV platforms Foxtel and Austar, the channels seem to have recognised it would not be in their best interests to compete against each other as well. So on the table is a plan with Ten launching a specialist sports service, Nine a general entertainment channel and Seven a lifestyle channel – perhaps even sharing library programming between the channels according to genre, rather than broadcaster.

But news of the talks come as The Australian claims that Ten, which has had plans for a sports-only multichannel for some time, is “getting cold feet” over the proposals, believing a joint venture would muddy its clear DTT strategy. Seven and Nine would be unlikely to go ahead with the venture if Ten did not participate.

© Rapid TV News 2008