Oz embracing 'Freeview'? | News | Rapid TV News
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A report in Australia claims that free-to-air networks are examining forming a "Freeview" consortium to promote and develop the country's digital-terrestrial service.

 

So far, development of the country's DTT platform has been somewhat piecemeal, with the three free-to-air networks, Seven, Nine and Ten, severely restricted by the government on what they can put on the DTT airwaves. That meant mainly simulcasts of their main channels with an occasional high-definition programme thrown in.

But as the regulation has loosened, wih the networks all launching (or planning to launch in Nine's case) high-definition multichannels, so has the imperative to make the platform work.

Now comes news that the broadcasters are working together to launch an "awareness" campaign, which may lead to a new brand - the somewhat unoriginal Freeview - being adopted for marketing purposes. It is public knowledge that the broadcasters have been working together on an electronic programme guide for the platform for some time, but that collaboration seems to have gone a step further.

Freeview may also be the moniker attached to new branded personal video recorders (PVRs) which the broadcasters are also considering launching. That would render Seven's agreement to launch TiVo Australia in a joint venture with TiVo, somewhat redundant. But it is unclear whether Seven is able to just walk away from that commercial agreement.