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Lebara Play has increased the Asian content on its live TV and video-on-demand (VOD) platform for its Hindi, Bengali and Punjabi viewers in Europe.

Research from digital advertising provider Videology has found that parents of US school-aged children believe that their kids have huge loyalty to new online video services.

The traditional prime time periods of 7pm to 1am are now the most popular time for consumers to watch online video content, regardless of screen used says the latest FreeWheel Video Monetisation Report.

Asianet has launched a mobile TV app for the Keralite community living in the Gulf Cooperation Council (GCC) states, through a tie-up with Dubai-based consumer electronics company Eurostar.

More than two-thirds (68%) of media planners rated TV high in effectiveness today, but just under a half (49%) believe TV will be as effective in three years.

Recent comments

  • Guest - Tony Filson

    In a world of OTT with endless inventory and pin-point targeting of consumers, diluted CPM's to benefit P&G and their ilk seem to be the going trend. The CAPEX, OPEX of OTT entry vs. OTA or Cable Nets will flush the market out, monetization by programmers & publishers will seek new efficacy....
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Chinese online video company Youku Tudou has revealed revenues have grown by more than half in the second quarter, but its losses have nearly doubled for the same period.

Internet set-top boxes (iSTBs) such as Apple TV and Roku are now present in 21% of US broadband households, up from 13% in early 2014 - an increase in penetration of 63% over the last year.

After showing its intentions by spending big on a UK motoring show, Amazon has inked a multi-territory deal with Entertainment One (eOne) to bring AMC Studios' Fear The Walking Dead to its Prime Video service.

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