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Research from Videology has found that 90% of advertisers are buying their ads in a guaranteed, programmatic way.

Inventory management and programmatic marketplace platform provider SpotX has introduced curated marketplaces, designed specifically to help scale private deals.

The latest indication of the ever-growing influence of YouTube stars has arrived in the form of an original video content deal between Sony Music and Kurt Hugo Schneider.

Online video technology provider Ooyala has released an unbundled version of its IQ video analytics product.

Mobile data consumption grew by 76% in Venezuela last year, pushed by video and social network usage.

Even though streaming video is ascendant, research suggests that old-fashioned television is here to stay.
Banners have seen a 14% quarter on quarter year leap and interstitials an 8% higher ad engagement rate according to the latest Mobile Display Ad Performance Report from Celtra.
Despite the popularity and hype around video services such as YouTube and Netflix, TV continues to dominate millennials’ media lives according to research from ACT and egta.